We have heard it all before, right? Marketing your home is really not that difficult or costly as long as it is done correctly on day one. After that, it’s an uphill battle. For those of you reading this whom diligently believe that this post does not apply to you: YOU are the intended audience. This is meant for your eyes.
99% of my listings are extremely well kept, well appointed and well decorated homes that their homeowners have put a lot of thought and soul into. While that helps to show a property well, it can also detract from the sale of the property. Having your soul in a home that you are trying to sell often puts an unfair emotional price on the home and pits it against the market.
Please take this advice: take an honest look at your agent’s comparative analysis (CMA) for your market and look at the bare bones of your house vs. what it is selling against. A buyer will not have your furniture, your paint color, and any existing upgraded flooring or framing detail may not be the bonus to them if it clashes with their décor. Less than half of potential buyers will agree with your design style, and they almost never agree on existing wall color choices. They also rarely put a value on upgraded carpet or padding.
For those whom are list oriented, here’s a great tool for pre-listing your home. Don’t put it on the market until you consider the following:
• Exterior should be fresh. Pressure-wash or paint all trim, especially if white.
• Driveways and front walk ways should be pressure-washed and repaired if cracked.
• Front doors should be absolutely pristine since a potential buyer will be standing there for several minutes waiting for a lock box to open.
• Poorly operating locks on front doors should be corrected. This discourages a buyer when they see their agent struggling to open a door.
• Hedges should be trimmed to the height of windowsills or lower. Never allow trees or shrubs to grow above a windowsill
• Front yard should be as green as possible, and/or balanced with ground cover. Inexpensive fresh pine straw can be the difference between good and bad curb appeal.
• Inside, remove any crowding of furniture. This will make the room look bigger, even if you think there’s not enough seating.
• Reduce dining tables from seating for 12, to seating for 6-8.
• Consider lowering your expensive chandeliers by one-inch of standard so that they can be properly appreciated and remembered.
• Keep all hall doors open for appointments. Closing doors to save on energy is counter-productive if a potential buyer views it as uninviting.
• Kitchen counters should have very little items on them. Food items should all be placed in a pantry. Dishwashers should have clean dishes, Trash should be removed.
• HOA info should be available upon request, including reserve fund info, covenants, recent and potential assessments, dues, and contact information.